Alexander Ash
Aa is for...
| A new identity programme for a leading specialist provider of recruitment services in the Information Technology and Communications (ITC) Sectors. Taking the initial of each of the directors we created an identity that at first glance appears to be quite formal. | The sense of fun and flexibility becomes apparent with the introduction of 'Aa' buzzwords and the use of bold colours for a direct mail campaign to launch their identity and promote general awareness. |
