| We were appointed to come up with a name and brand identity programme for a start-up consultancy specialising in the strategic recruitment of senior executives. The partners, Messrs Smith and Bull wanted the company to have a young and dynamic feel. |
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Our proposal to use a black labrador sniffer dog, and call him BullSmith, gives them a friendly and unique brand identity that sets them apart in a fiercely competitive market, and at the same time illustrates their work ethic and individual approach. |
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