SW1 Capital LLP

New business, new identity

SW1 Capital is a newly formed asset management partnership that brings together a diverse team of experienced investment banking, asset management and technology professionals with an extensive track record of developing new business initiatives.   Established as a response to the significant and continuing changes to the structure of the asset management industry, they asked H&B to design the new SW1 brand identity and implement the new identity across a wide range of printed and digital collateral.