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Featured project

Aktrion

Requirement

To create a new brand identity programme for Aktrion Group, an international business and manufacturing support services provider, offering expertise across a wide range of industry sectors. The business has successfully grown since it was established in 1992, helping their clients to improve performance and service levels, reduce costs, and maximise flexibility. However, in order for them to continue to expand their expertise and offering to customers into the future, it was important that they communicate their strengths and experience in a much clearer, more concise and consistent manner.

Solution

We undertook a complete brand audit and made recommendations on a logical and consistent brand hierarchy, brand positioning, key messaging and tone of voice. The new identity programme simplifies the Groupís offerings and clearly differentiates their industry sector expertise from the services the Group offers as a whole. We created a strong and well-structured design solution for all internal and external communications and a brand toolkit for easy in-house implementation of day-to-day business applications.

Results

A cohesive and consistent visual brand which has helped Aktrion to understand and communicate their business structure in a much more succinct way. It has promoted internal sharing of knowledge and expertise and given them confidence about who they are. Their brand profile has been elevated and their customers are now clearer on the expertise they offer.

Brand identity

Negative version

images/upload/Aktrion_logo_mock.jpg
Brand identity

Positive version

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Sub-brand identities

Industry sector specialisms

images/upload/Aktrion-sub-brands.jpg

images/upload/Aktrion_cards.jpg
Change of head office address

The first communication featuring the new look brand

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Internal comms

images/upload/Aktrion_brandbook1.jpg

images/upload/Aktrion_brandbook2.jpg

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Digital presentations

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Vehicle liveries

images/upload/Aktrion_lorry.jpg
Group websites

We designed and built a WordPress Network which allows for a Group site, plus four sector sites that cross-share content and posts via a single WordPress dashboard. The design of each site uses a universal theme with each sector site utilising its brand colour, creating a consistent brand presence across all sites.

View project
images/upload/aktrion-website.jpg

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