To create a new brand identity programme for Aktrion Group, an international business and manufacturing support services provider, offering expertise across a wide range of industry sectors. The business has successfully grown since it was established in 1992, helping their clients to improve performance and service levels, reduce costs, and maximise flexibility. However, in order for them to continue to expand their expertise and offering to customers into the future, it was important that they communicate their strengths and experience in a much clearer, more concise and consistent manner.

We undertook a complete brand audit and made recommendations on a logical and consistent brand hierarchy, brand positioning, key messaging and tone of voice. The new identity programme simplifies the Group’s offerings and clearly differentiates their industry sector expertise from the services the Group offers as a whole. We created a strong and well-structured design solution for all internal and external communications and a brand toolkit for easy in-house implementation of day-to-day business applications.