Latest news 10.10
Quality underfoot
| Brockway Carpets wanted to look to the future and position themselves as the premium manufacturer of quality, British-made carpets. And at the same time, enhance and maintain the existing brand values of a family-run business with real traditional craftsmanship. There was a real need to modernise the existing ‘badger’ icon and the resulting new identity is contemporary, smart and stylish without losing its friendly and approachable personality. | As part of the overall brand re-design, and to help clarify Brockway’s offer and to elevate its overall market position, the carpet ranges have been be placed into two distinct branded collections – Classic and Designer – both of which now sit under the new ‘Quality underfoot’ strapline. We have also designed and built the new website, together with its incredibly complex cms, vehicle liveries, POS materials, and a host of various marketing collateral. | The Designer Collection brochure features 9 new carpet ranges aimed at design-conscious consumers and takes the brand further upmarket, appealing to a new audience. Stunning photography, expertly shot in six different locations by Dominic Blackmore, and styled by Sarita Sharma, is combined with beautiful design detail to create a truly unique product brochure. The room sets also feature some amazing designer furniture and props – special thanks go to Andrew Martin International. More... | Archived News August 10 August 09 March 09 January 09 October 08 September 08 August 08 July 08 May 08 April 08 March 08 February 08 |
