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Featured project

Club Workspace

Requirement

To create a brand name, identity and supporting materials for a network of creative drop-in hubs, based within Workspace Group’s business centres. Monthly membership offers a versatile business solution for drop-in space, swing space between offices, overflow or projects, or a first step away from home working.

Testimonial

I’m really excited about the new Club Workspace brand - H&B have really delivered a solution that covers every detail.

Philip Hodgkinson, Communities Manager, Workspace Group PLC

Solution

Our approach focuses on a clean, simple design style that is centred around the individual with a friendly and approachable tone of voice. The project includes everything from signage and marketing literature right down to the finer details of bespoke coffee cups.

Results

The initial rollout has exceeded expectations with a strong influx of new members and there are now plans for additional Club Workspace venues.

Brand identity

Naming and strapline.

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Visual language

Tone of voice in the first person to reflect the individual.

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Membership card

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External signage

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External signage

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External signage

Bespoke to each site.

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Internal signage

Reversible hanging meeting room signs.

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Information panels

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Coffee cups

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Website

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Internal signage

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Promo campaign

Escalator campaign at Oval tube advertising the launch of the new Club Workspace at Kennington Park.

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Lightbox signage

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Interior graphics

The new Club Workspace at Kennington Park commissioned some of our film poster ideas to fit into their interior space. The Italian Job was transformed into a large vinyl wall graphic…

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Interior graphics

...and some of our other film quote posters were produced as A1 canvas prints.

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