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Featured project

St Paul’s

Requirement

We were asked to evolve the school’s brand and positioning to reflect scholarship and opportunity, be warm and accessible and a celebration of what is on offer at the school.

Solution

After refreshing the school identity we developed the overall brand to have a modern feel but with a nod to their heritage. And whilst retaining their reputation for academic excellence it was also important to show that aach boy is given the care, time and space he needs to develop his true self – the freedom to grow, discover and explore – the opportunity to become whoever he wishes.

Results

The new school brand positioning does ‘exactly what it says on the tin’ and perfectly reflects their USP.

Brand identity

A more modern treatment with simplified crest and new typography.

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Brand positioning

The USP

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Prospectus pack

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Banners

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Adverts

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Brandbook

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