To create a strong campaign identity, key messages and visual language that sets all campaign materials apart from other school publications with an approachable, yet serious and informative, tone of voice. The campaign has been rolled out across a wide range of different applications and media, using a mix of photography and graphics, from printed literature and display stands to a digital animation that brings in a fun element and a website where supporters can donate online.
The identity and strapline neatly encapsulate what the whole campaign is all about, giving a ‘sense of place’ and appealing to the Tonbridgian community to pull together now to build for the future.
Campaign focus areas
As well as raising funds for new buildings, the campaign also focuses on House Foundation bursary awards and a special projects fund to enable every boy the opportunity to spread his wings.
Campaign launch event
A successful launch at Skinners’ Hall, home to The Skinners’ Company – one of the ‘Great Twelve’ livery companies of London.
Campaign visual language
Bold, colourful graphics and key messages combine with school photography and architect drawings.
Digital animation that introduces a fun element to the campaign.View project
Fully responsive retina ready website that provides overview information and online donation facilities.View project