Home | Featured project | Wellington College

Featured project

Wellington College

Requirement

To rationalise and streamline the College’s brand guidelines to allow for easy application across a wide range of materials and, at the same time, launch the new Master’s vision for the College.

Solution

The concept for the guidelines is ‘three simple rules’… three logotypes, three colours, three typefaces, three graphic colour bars, and so on. This concept follows on to the Master’s educational vision: the Wellington Identity with three simple words, ‘I am Wellington’, and is then further extended to the Community Office, ‘We are Wellington’.

Results

The brand guidelines work equally well for the College and their International School partners and the Wellington Identity came to life at the launch event held at the Natural History Museum.

Brand guidelines

images/upload/wellington-guidelines.jpg
The Wellington identity

images/upload/wellington_identity.jpg
The Wellington Community

images/upload/wellington_community.jpg
Launch event

The event lighting reflected the brand guidelines to be uniquely Wellington.

images/upload/welly-nhm-outside.jpg

images/upload/welly-nhm-inside.jpg
Event banners

Hanging banners at the event encouraged visitors to get together and network with other members of the community.

images/upload/wellington-banners.jpg
The Wellington Community

Recently launched website for the Wellington College Community Office which aims to facilitate social, career and business opportunities for all members of the Wellington Community by delivering a vibrant events and communications programme, as well as providing information on and opportunities to support the development of the College.

View project
images/upload/wellycom_website.jpg

Back to top © Haime & Butler 2017