The primary objective was to differentiate the School from its competitors with a clear and bold brand. Following an extensive research phase and working alongside Robert Fletcher & Partners, we were asked to create a clear brand around the concept of ‘The Complete Education’ and to modernise and bring a consistency to all brand elements.
Many thanks from Twyford to you all for working with us to deliver such an authentic, exciting, modern and creative vision for the Twyford School we are now, and will be, for years to come. Samantha White, Head of Marketing
We undertook a complete overhaul of the existing school brand from a simplified new school crest to new typography, colour palette and photography. We introduced the concept of ’It’s All Here’ to reinforce the fact that every important aspect of a young child’s education is here in one place, and used ‘narrators’ to tell their stories and reinforce all key messages. From high level comms aimed at prospective parents to all internal comms, from advertising to a complete signage pack, we delivered a thorough re-brand project.
Independent Schools of the Year 2023 – Winners of the Marketing Award for Effective Brand Communication.
A new simplified crest based on two fords and the Twyford main Road.
