Our 'No Messing' solution successfully informed, engaged and involved the borough's residents in tackling envirocrimes and promoting the borough's parks and open spaces. The three phases of the campaign involved adshels, posters, postcards, banners, TV stills, adverts and fridge magnets.
Tone of voice
The main focus of the campaign was how to communicate the messages in a no-nonsense, direct style.
Raising awareness of how far the council has come - from fourth dirtiest to fourth cleanest borough in London.
Phase 2_Engage and Empower
Educating residents on envirocrimes, what they are, how they can be reported and enforced.
Encouraging residents to enjoy and care for Southwark's parks and open spaces and how to use them responsibly.