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Featured project

Brockway

Requirement

Brockway approached us to evolve their existing brand identity and website, and create a sub-brand and product brochure for a new ‘premium’ range of carpets aimed at the design-conscious consumer, the end objective being to sell the new carpet range at a higher price point.

Testimonial

Haime & Butler have acted way beyond what was initially asked of them and enabled me to see the bigger picture for the Brockway brand. I think we have the best website and marketing collateral in our sector.

Charles Annable, Managing Director, Brockway Carpets

Solution

Our recommendation was to reposition the whole Brockway brand as the premium manufacturer of quality, British-made carpets whilst enhancing and maintaining the existing brand values of a family-run business with real traditional craftsmanship. As part of the overall brand re-design, the Brockway carpet ranges were placed into two distinct branded collections – Classic and Designer – to help clarify Brockway’s offer and to elevate its overall market position.

Results

Website traffic, brochure and sample cutting requests increased. Enquiries to set up overseas distribution networks.

Brand identity

There was a real need to modernise
the overall look and the new identity is contemporary, smart and stylish without losing its friendly and approachable personality.

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Brand positioning

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Mission

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Vehicle livery

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Website

Fully content-managed site that enables Brockway to add new carpet ranges, list all stockists, respond to all enquiries and send and track sample cuttings.

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E-campaign

Raising awareness of the brand, designed to appeal to interior designers and the design-savvy consumer.

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Designer Collection brochure

The brochure, featuring nine new carpet ranges, was art directed by us and shot in six different locations by Dominic Blackmore, with styling by Sarita Sharma. The stunning photography is combined with beautiful design detail and includes some amazing designer furniture and props, courtesy of Andrew Martin International.

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Carpet labelling system

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Sample box

Carpet swatches and technical information for stockists and interior designers.

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Christmas card

The prized Herdwick flocks, which graze the highest of England’s mountains in the Lake District, provide yarn for Brockway's unique Lakeland Herdwick 100% wool carpet.

Highly contemporary and desirable all year round, not just for Christmas!

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Bespoke colours

Visual identity for Brockway Carpets’ colour-matching service, where customers can create their own, completely bespoke carpet. The customer sends in a colour swatch to match, chooses a style and weight of carpet from the Brockway range and they do the rest.

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